ã°ããŒãã«ãªãªãŒãã£ãšã³ã¹åãã«äœããããåœç€Ÿã®å æ¬çãªã³ã³ããŒãžã§ã³çæé©åïŒCROïŒã¬ã€ãã§åçåäžãå®çŸãæµ·å€åžå Žã§æåããããã®å®è·µçãªæŠç¥ã解説ããŸãã
ã°ããŒãã«ãªæåãåããããã®ã³ã³ããŒãžã§ã³çæé©åïŒCROïŒã®ç¿åŸ
仿¥ã®çžäºæ¥ç¶ãããããžã¿ã«ç°å¢ã«ãããŠãåã«ãŠã§ããµã€ããžã®ãã©ãã£ãã¯ãå¢ããã ãã§ã¯ãã¯ãååã§ã¯ãããŸãããçã«æåããããã«ã¯ãäŒæ¥ã¯ãã®ãã©ãã£ãã¯ã䟡å€ãã顧客ãžãšè»¢æããããšã«æ³šåããªããã°ãªããŸãããããã§ç»å Žããã®ãã³ã³ããŒãžã§ã³çæé©åïŒCROïŒã§ããã°ããŒãã«èŠæš¡ã§äºæ¥ãå±éããäŒæ¥ã«ãšã£ãŠã广çãªCROæŠç¥ãçè§£ãå®è¡ããããšã¯ãæç¶å¯èœãªæé·ãéæããæè³åççãæå€§åããããã«äžå¯æ¬ ã§ãããã®å æ¬çãªã¬ã€ãã§ã¯ãCROã®åºæ¬ååãæãäžããåœéçãªããžãã¹ã«ããããã®éèŠæ§ãæ¢ãã倿§ãªåžå Žã§ãªã³ã©ã€ã³ãã¬ãŒã³ã¹ãæé©åããããã®å®è·µçãªæŽå¯ãæäŸããŸãã
ã³ã³ããŒãžã§ã³çæé©åïŒCROïŒãšã¯äœãïŒ
ã³ã³ããŒãžã§ã³çæé©åïŒCROïŒãšã¯ããŠã§ããµã€ã蚪åè ããã³ã³ããŒãžã§ã³ããšããŠç¥ãããæãŸããè¡åããšãå²åãé«ããããã®äœç³»çãªããã»ã¹ã§ãããã®æãŸããè¡åã¯ããžãã¹ã®ç®æšã«ãã£ãŠç°ãªããŸãããäžè¬çãªäŸãšããŠã¯ä»¥äžã®ãããªãã®ããããŸãã
- ååãè³Œå ¥ãã
- ãªãŒãç²åŸãã©ãŒã ã«å ¥åãã
- ãã¥ãŒã¹ã¬ã¿ãŒã«ç»é²ãã
- é»åæžç±ãããŠã³ããŒããã
- ç¡æãã©ã€ã¢ã«ã«ç³ã蟌ã
- ç¹å®ã®ã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ïŒCTAïŒãã¿ã³ãã¯ãªãã¯ãã
æ¬è³ªçã«ãCROãšã¯ããªãŒãã£ãšã³ã¹ãçè§£ãã圌ããã³ã³ããŒãžã§ã³ã«è³ããªãåå ãç¹å®ããããå€ãã®ã³ã³ããŒãžã§ã³ãä¿ãããã«ãŠã§ããµã€ããã©ã³ãã£ã³ã°ããŒãžã«ããŒã¿ã«åºã¥ããæ¹åãå ããããšã§ããããã¯ãããžã¿ã«è³ç£ã®ãã¹ããåæãæ¹è¯ãç¶ç¶çã«è¡ããµã€ã¯ã«ãªã®ã§ãã
ãªãCROã¯ã°ããŒãã«ããžãã¹ã«ãšã£ãŠéèŠãªã®ãïŒ
åœéçãªå±éãè¡ãããžãã¹ã«ãšã£ãŠãCROã®éèŠæ§ã¯ããã«å¢ããŸãããã®çç±ã¯ä»¥äžã®éãã§ãã
1. æ¢åãã©ãã£ãã¯äŸ¡å€ã®æå€§å
è€æ°ã®åœã§äºæ¥ãå±éããå Žåããã©ãã£ãã¯ç²åŸã®ã³ã¹ãã¯å€§ããç°ãªãããšããããŸããã³ã³ããŒãžã§ã³çãæé©åããããšã§ã蚪åè ã®åºèº«å°ã«é¢ãããããã¹ãŠã®èšªåè ãå¯èœãªéãæé«ã®äœéšãããã³ã³ããŒãžã§ã³ããå¯èœæ§ãé«ãŸããŸããããã«ãããããŒã±ãã£ã³ã°è²»çšã®äŸ¡å€ãæå€§åã§ããŸãã
2. 倿§ãªãŠãŒã¶ãŒè¡åã®çè§£
æåçãªãã¥ã¢ã³ã¹ãèšèªã®å¥œã¿ãæè¡ã€ã³ãã©ãå°åã®è³Œè²·ç¿æ £ãªã©ããã¹ãŠããŠãŒã¶ãŒã®ãŠã§ããµã€ããšã®é¢ããæ¹ã«åœ±é¿ãäžããŸãã广çãªCROã«ã¯ããªãŒãã£ãšã³ã¹ãã»ã°ã¡ã³ãåãããããã®å€æ§ãªããŒãºã«åãããŠäœéšã調æŽããããšãå«ãŸããååžå Žã§ããé«ãã³ã³ããŒãžã§ã³çã«ã€ãªãããŸãã
3. ã°ããŒãã«ãªãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ïŒUXïŒã®åäž
ããžãã£ããªãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã¯ãã³ã³ããŒãžã§ã³ãä¿é²ããæ®éçãªèŠå ã§ããCROã¯ãã«ã¹ã¿ããŒãžã£ãŒããŒã«ãããæ©æŠç¹ãç¹å®ãã察åŠããã®ã«åœ¹ç«ã¡ãç°ãªãèæ¯ãæ§ã ãªã¬ãã«ã®ããžã¿ã«ãªãã©ã·ãŒãæã€ãŠãŒã¶ãŒã«ãšã£ãŠã¹ã ãŒãºã§çŽæçãªäœéšãä¿èšŒããŸãã
4. åçæ§ãšå©ççã®åäž
ã³ã³ããŒãžã§ã³çãäžè²«ããŠæ¹åããããšã§ãçŽæ¥çã«åçã«åœ±é¿ãäžããŸããããå€ãã®ã³ã³ããŒãžã§ã³ã¯ãããå€ãã®å£²äžããªãŒãããŸãã¯æãŸããè¡åã«ã€ãªãããæçµçã«ãã¹ãŠã®ã¿ãŒã²ããåžå Žã§åçãšå©çæ§ãåäžãããŸãã
5. ç«¶äºåªäœæ§ã®ç²åŸ
ç«¶äºã®æ¿ããã°ããŒãã«åžå Žã§ã¯ãã³ã³ããŒãžã§ã³çã®ããããªæ¹åã§ãããããžã¿ã«ããŒã±ãã£ã³ã°ã®ãã®éèŠãªåŽé¢ã«æ³šåããŠããªãç«¶åä»ç€Ÿã«å¯ŸããŠå€§ããªã¢ããã³ããŒãžãæäŸããããšãã§ããŸãã
广çãªCROã®åºæ¬åå
æåããCROã¯ããªãŒãã£ãšã³ã¹ãçè§£ããæ å ±ã«åºã¥ããæ±ºå®ãäžããšããåºç€ã®äžã«æãç«ã£ãŠããŸãã以äžã«äž»èŠãªååãæããŸãã
1. ããŒã¿ã«åºã¥ããæææ±ºå®
CROã«ãããŠçŽæã¯éçšããŸããããã¹ãŠã®æ±ºå®ã¯ããŒã¿ã«ãã£ãŠè£ä»ããããã¹ãã§ããããã«ã¯ãæ§ã ãªçš®é¡ã®ããŒã¿ãåéã»åæããããšãå«ãŸããŸãã
- ãŠã§ãè§£æïŒGoogleã¢ããªãã£ã¯ã¹ã®ãããªããŒã«ã¯ããŠãŒã¶ãŒè¡åããã©ãã£ãã¯ãœãŒã¹ãçŽåž°çãããŒãžæ»åšæéãã³ã³ããŒãžã§ã³ãã¹ãçè§£ããããã«äžå¯æ¬ ã§ãã
- ããŒãããããšã»ãã·ã§ã³èšé²ïŒãããã®èŠèŠçãªããŒã«ã¯ããŠãŒã¶ãŒãããŒãžãšã©ã®ããã«ããåãããããæããã«ããé¢å¿ã®ããé åãæ··ä¹±ããŸãã¯é¢è±ç®æãæµ®ã圫ãã«ããŸãã
- ãŠãŒã¶ãŒã¢ã³ã±ãŒããšãã£ãŒãããã¯ïŒãªãŒãã£ãšã³ã¹ã«åœŒãã®çµéšããã€ã³ãã€ã³ãã奜ã¿ãçŽæ¥å°ããããšã§ãéåžžã«è²Žéãªè³ªçæŽå¯ãåŸãããŸãã
- A/Bãã¹ãã®çµæïŒãŠã§ãããŒãžã®ç°ãªãããŒãžã§ã³ãæ¯èŒããŠã©ã¡ããããè¯ãããã©ãŒãã³ã¹ã瀺ããã確èªããããšã¯ãCROã®åºç€ã§ãã
2. ãªãŒãã£ãšã³ã¹ã®çè§£
ã³ã³ããŒãžã§ã³ãæé©åããããã«ã¯ã誰ã«è©±ããããŠããã®ããç¥ãå¿ èŠããããŸããããã«ã¯ã以äžãèæ ®ãã詳现ãªãŠãŒã¶ãŒãã«ãœãã®äœæãå«ãŸããŸãã
- ãã¢ã°ã©ãã£ãã¯ïŒå¹Žéœ¢ãæ§å¥ãæåšå°ãèšèªã
- ãµã€ã³ã°ã©ãã£ãã¯ïŒåæ©ã䟡å€èгãèå³ããã€ã³ãã€ã³ãã
- è¡åããŒã¿ïŒéå»ã®è³Œå ¥å±¥æŽãé²èЧãã¿ãŒã³ããšã³ã²ãŒãžã¡ã³ãã¬ãã«ã
- æåçèæ¯ïŒå°åã®ç¿æ £ãã³ãã¥ãã±ãŒã·ã§ã³ã¹ã¿ã€ã«ãæåŸ ãçè§£ããããšã¯ãã°ããŒãã«ãªãªãŒãã£ãšã³ã¹ã«ãšã£ãŠäžå¯æ¬ ã§ããäŸãã°ãèµ€ãšããè²ã¯ãããæåã§ã¯å¹žéãæå³ãããããããŸããããå¥ã®æåã§ã¯å±éºãæå³ããããšããããŸãã
3. ã³ã³ããŒãžã§ã³ãã¡ãã«ã®ããã«ããã¯ç¹å®
ã³ã³ããŒãžã§ã³ãã¡ãã«ãšã¯ããŠãŒã¶ãŒãæåã®èªç¥ããæãŸããè¡åãå®äºãããŸã§ã®ã¹ãããã衚ããŸããCROã¯ããŠãŒã¶ãŒããã®ãã¡ãã«ãééããã®ã劚ããé害ãã€ãŸããããã«ããã¯ããç¹å®ããåãé€ãããšãç®çãšããŠããŸããäžè¬çãªæ®µéã«ã¯ä»¥äžãå«ãŸããŸãã
- èªç¥ïŒãŠãŒã¶ãŒãããªãã®ãã©ã³ããã©ã®ããã«çºèŠãããã
- æ€èšïŒãŠãŒã¶ãŒãããªãã®è£œåããµãŒãã¹ãã©ã®ããã«è©äŸ¡ãããã
- 決å®ïŒãŠãŒã¶ãŒãã³ã³ããŒãžã§ã³ã決æããæç¹ã
- è¡åïŒå®éã®ã³ã³ããŒãžã§ã³ã€ãã³ãã
ãŠãŒã¶ãŒãããŒããŒã¿ãåæããããšã§ã蚪åè ãã©ãã§é¢è±ããŠããããæããã«ãªãããããã®ç¹å®ã®æ®µéã«æé©åã®åãçµã¿ãéäžãããããšãã§ããŸãã
4. ç¶ç¶çãªãã¹ããšå埩
CROã¯äžåºŠããã®ãããžã§ã¯ãã§ã¯ãããŸãããããã¯ç¶ç¶çãªããã»ã¹ã§ããããžã¿ã«ç°å¢ã¯çµ¶ããé²åããŠããããŠãŒã¶ãŒã®æåŸ ãåæ§ã§ãããŠã§ããµã€ãã®ããŸããŸãªèŠçŽ ã宿çã«ãã¹ãããããšã§ãåžžã«é©å¿ããæ¹åãç¶ããããšãã§ããŸãã
CROã®ããã«æé©åãã¹ããŠã§ããµã€ãã®äž»èŠèŠçŽ
ãŠã§ããµã€ãäžã®ãã¹ãŠã®èŠçŽ ãã³ã³ããŒãžã§ã³çã«åœ±é¿ãäžããå¯èœæ§ããããŸãã以äžã¯ãçŠç¹ãåœãŠãã¹ãæãéèŠãªé åã®äžéšã§ãã
1. æç¢ºã§èª¬åŸåã®ããäŸ¡å€ææ¡
ããªãã®äŸ¡å€ææ¡ã¯ãããªãã®è£œåããµãŒãã¹ã®ãŠããŒã¯ãªå©ç¹ãå³åº§ã«äŒãã顧客ãç«¶åä»ç€Ÿã§ã¯ãªãããªããéžã¶ã¹ãçç±ãäŒããªããã°ãªããŸãããã°ããŒãã«ãªãªãŒãã£ãšã³ã¹ã«å¯ŸããŠã¯ãäŸ¡å€ææ¡ãæ®éçã«çè§£ãããç°ãªãæåçèæ¯ã«å ±é³Žããããšã確èªããŠãã ãããäŸïŒAirbnbã®ããªã¥ãŒããããžã·ã§ã³ãBelong AnywhereïŒã©ãã«ã§ãå± å ŽæãããïŒãã¯ãã·ã³ãã«ã§åæ çã§ãããå°ççã»æåçãªå¢çãè¶ ããŠããŸãã
2. 䜿ããããããã²ãŒã·ã§ã³ãšãµã€ãæ§é
蚪åè ã¯æ¢ããŠãããã®ãè¿ éãã€ç°¡åã«èŠã€ããããã¹ãã§ããçŽæçãªããã²ãŒã·ã§ã³ã¡ãã¥ãŒãæç¢ºãªãµã€ãã¢ãŒããã¯ãã£ã广çãªå éšãªã³ã¯ãå®è£ ããŠãã ãããåœéçãªãªãŒãã£ãšã³ã¹åãã«ã¯ãèšèªã»ã¬ã¯ã¿ãŒãæäŸããæ€çŽ¢æ©èœãæ§ã ãªèšèªå ¥åã«å¯Ÿå¿ã§ããã»ã©å ç¢ã§ããããšã確èªããããšãæ€èšããŠãã ããã
3. 説åŸåã®ããã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ïŒCTAïŒ
CTAã¯ããŠãŒã¶ãŒã«æãŸããè¡åãåãããããã®ããã³ããã§ãããããã¯ä»¥äžã®ããã§ããã¹ãã§ãã
- æç¢ºãã€ç°¡æœïŒè¡åæåã®èšèã䜿çšããïŒäŸïŒãä»ããè³Œå ¥ãããç¡æã§ãµã€ã³ã¢ãããããã¬ã€ããããŠã³ããŒããïŒã
- èŠèŠçã«ç®ç«ã€ïŒå¯Ÿç §çãªè²ã䜿çšããããŒãžäžã«æŠç¥çã«é 眮ããã
- å©çå¿åïŒãŠãŒã¶ãŒãåŸããã®ã匷調ããïŒäŸïŒãç¡æèŠç©ãããååŸãïŒã
ç°ãªãCTAã®æèšããã¶ã€ã³ããã¹ãããŠãã°ããŒãã«ãªãªãŒãã£ãšã³ã¹ã«æãé¿ããã®ãèŠã€ããŠãã ããã
4. ãšã³ã²ãŒãžã³ã°ã§è³ªã®é«ãã³ã³ãã³ã
ã³ã³ãã³ãã¯çæ§ã§ããã質ãšé¢é£æ§ã¯ã³ã³ããŒãžã§ã³ã«ãšã£ãŠäžå¯æ¬ ã§ããã³ã³ãã³ãã以äžã®ãã®ã§ããããšã確èªããŠãã ããã
- æçã§äŸ¡å€ãããïŒãŠãŒã¶ãŒã®ããŒãºããã€ã³ãã€ã³ãã«å¯Ÿå¿ããŠããã
- ããæžãããŠãããééãããªãïŒãããã§ãã·ã§ããªãºã ãéµã§ãã
- èŠèŠçã«é åçïŒç»åãåç»ãã€ã³ãã©ã°ã©ãã£ãã¯ã䜿çšããŠãšã³ã²ãŒãžã¡ã³ããé«ããã
- ããŒã«ã©ã€ãºããã³ç¿»èš³ãããŠããïŒå¿ èŠã«å¿ããŠãããã®ç¿»èš³ãšããŒã«ãªãŒãŒã·ã§ã³ã«ãããã¡ãã»ãŒãžãçè§£ãããæåçã«é©åã§ããããšãä¿èšŒãããŸããäŸãã°ãå°åã®ç¥æ¥ãç¿æ £ã«åãããŠããŒã±ãã£ã³ã°ã¡ãã»ãŒãžã調æŽãããšããšã³ã²ãŒãžã¡ã³ããå€§å¹ ã«åäžããããšããããŸãã
5. æé©åãããã©ã³ãã£ã³ã°ããŒãž
ã©ã³ãã£ã³ã°ããŒãžã¯ãã³ã³ããŒãžã§ã³ãç®çãšããŠç¹å¥ã«èšèšãããŠããŸãããããã¯åäžã®çŠç¹ãæã€ã¹ãã§ãæ³šææ£æŒ«ãæå°éã«æããã¹ãã§ããäž»èŠãªæé©åãã€ã³ãã¯æ¬¡ã®ãšããã§ãã
- 匷åãªèŠåºãïŒãŠãŒã¶ãŒãããã«å°ããåºåããªã³ã¯ãšäžèŽããŠããã
- æç¢ºãªã¡ãªããïŒãªãã¡ãŒã®å©ç¹ã匷調ããŠããã
- ç°¡æœãªã³ããŒïŒãã£ãšèŠãŠçè§£ããããã
- ç®ã«èŠããCTAïŒç®ç«ã€ããã«è¡šç€ºãããŠããã
- æå°éã®ãã©ãŒã ãã£ãŒã«ãïŒå¿ é æ å ±ã®ã¿ãå°ããã
äŸïŒHubSpotã¯ãããŸããŸãªãªãŒããã°ãããã®ããã«å€æ§ãªã©ã³ãã£ã³ã°ããŒãžãæäŸããŠããŸãã圌ãã®ãããªã°ããŒãã«äŒæ¥ã¯ããããã®ããŒãžãäž»èŠåžå Žåãã«ç¿»èš³ãããæåçã«é©å¿ãããŠããããšãä¿èšŒããŸãã
6. ä¿¡é Œã®ã·ã°ãã«ãšç€ŸäŒç蚌æ
ä¿¡é Œãç¯ãããšã¯ãç¹ã«ãã©ã³ãã®èªç¥åºŠãäœãå¯èœæ§ã®ããåœéåžå Žã§ã¯åºæ¬ã§ããæ¬¡ã®ãããªèŠçŽ ãåãå ¥ããŠãã ããã
- 顧客ã®å£°
- ä¿¡é ŒãããžïŒäŸïŒã»ãã¥ãªãã£ã·ãŒã«ã決æžãããã€ããŒã®ããŽïŒ
- ã±ãŒã¹ã¹ã¿ãã£
- ãŠãŒã¶ãŒã¬ãã¥ãŒ
- ã¡ãã£ã¢æ²èŒ
ã°ããŒãã«ãªé¡§å®¢æºè¶³åºŠã瀺ãããšã¯ã匷åãªä¿¡é Œã®ã·ã°ãã«ãšãªãåŸãŸãã
7. ã¢ãã€ã«ã¬ã¹ãã³ã·ããšé床
äžçã®ã€ã³ã¿ãŒããããŠãŒã¶ãŒã®ããªãã®éšåãã¢ãã€ã«ããã€ã¹ãä»ããŠãŠã§ããµã€ãã«ã¢ã¯ã»ã¹ããŠããããããµã€ããå®å šã«ã¬ã¹ãã³ã·ãã§ãããè¿ éã«èªã¿èŸŒãŸããããšãä¿èšŒããããšã¯è²ããŸãããèªã¿èŸŒã¿æéãé ãããšã¯ãã³ã³ããŒãžã§ã³ã®å€§ããªé害ã§ããç»åãæé©åãããã©ãŠã¶ã®ãã£ãã·ã¥ã掻çšããã°ããŒãã«ã§ã®é ä¿¡ãé«éåããããã«ã³ã³ãã³ãããªããªãŒãããã¯ãŒã¯ïŒCDNïŒãæ€èšããŠãã ããã
8. ãã§ãã¯ã¢ãŠãããã»ã¹ã®æé©å
eã³ããŒã¹ããžãã¹ã«ãšã£ãŠããã§ãã¯ã¢ãŠãããã»ã¹ã¯éèŠãªã³ã³ããŒãžã§ã³ãã€ã³ãã§ãã以äžã®æ¹æ³ã§ããã»ã¹ãç°¡çŽ åããŠãã ããã
- ã²ã¹ããã§ãã¯ã¢ãŠããæäŸãã
- ãã©ãŒã ãã£ãŒã«ããæå°éã«æãã
- ç°ãªãå°åã«é¢é£ããè€æ°ã®æ¯æããªãã·ã§ã³ãæäŸããïŒäŸïŒå°åã®æ±ºæžã²ãŒããŠã§ã€ãããžã¿ã«ãŠã©ã¬ããïŒ
- éæãšé éæéãæç¢ºã«è¡šç€ºãã
- æ¯æãæ®µéã§ã®ã»ãã¥ãªãã£ãšä¿¡é Œã確ä¿ãã
è€éãŸãã¯ä¿¡é Œæ§ã®äœããã§ãã¯ã¢ãŠãããã»ã¹ã¯ã顧客ã倱ã確å®ãªæ¹æ³ã§ãã
ã°ããŒãã«åžå Žåãã®CROæŠç¥ã®å®æœ
ã°ããŒãã«ãªãªãŒãã£ãšã³ã¹åãã®æåããCROæŠç¥ãéçºããã«ã¯ããã现ãããªã¢ãããŒããå¿ èŠã§ãã
1. ã»ã°ã¡ã³ããŒã·ã§ã³ãšããŒãœãã©ã€ãŒãŒã·ã§ã³
ãã¹ãŠã®ãŠãŒã¶ãŒãåãã§ã¯ãããŸãããç¹ã«ç°ãªãåœã ã§ã¯ããã§ãã以äžã®ãããªèŠçŽ ã«åºã¥ããŠãªãŒãã£ãšã³ã¹ãã»ã°ã¡ã³ãåããŠãã ããã
- å°ççãªå Žæ
- èšèª
- ããã€ã¹ã®çš®é¡
- éå»ã®è¡å
ãã®ã»ã°ã¡ã³ããŒã·ã§ã³ã䜿çšããŠãã³ã³ãã³ãããªãã¡ãŒããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãããŒãœãã©ã€ãºããŸããäŸãã°ããã€ãããã®ãŠãŒã¶ãŒã«ã¯äŸ¡æ ŒããŠãŒãã§è¡šç€ºããããã®å°åã«é¢é£ããèšèªãªãã·ã§ã³ã衚瀺ããããããããŸããã
2. ããŒã«ãªãŒãŒã·ã§ã³ vs. ã€ã³ã¿ãŒãã·ã§ããªãŒãŒã·ã§ã³
éããçè§£ããŠãã ããã
- ã€ã³ã¿ãŒãã·ã§ããªãŒãŒã·ã§ã³ïŒi18nïŒïŒè£œåããŠã§ããµã€ããããšã³ãžãã¢ãªã³ã°ã®å€æŽãªãã«æ§ã ãªèšèªãå°åã«ç°¡åã«é©å¿ã§ããããã«èšèšããããšã
- ããŒã«ãªãŒãŒã·ã§ã³ïŒl10nïŒïŒåœéåãããã³ã³ãã³ããã翻蚳ãæåçé©å¿ãå°åã®æ £ç¿ïŒäŸïŒæ¥ä»åœ¢åŒãé貚ïŒãžã®èª¿æŽãå«ããç¹å®ã®ãã±ãŒã«ãåžå Žã«é©å¿ãããããã»ã¹ã
å ç¢ãªCROæŠç¥ã«ã¯äž¡æ¹ãå¿ èŠã§ãããŠã§ããµã€ããæåããåœéåã念é ã«çœ®ããŠæ§ç¯ãããŠããããšã確èªãããã®åŸãäž»èŠåžå Žåãã®ããŒã«ã©ã€ãºãããæé©åã®åãçµã¿ã«éäžããŠãã ããã
3. é©åãªããŒã«ã®éžæ
CROã®åãçµã¿ããµããŒãããããã«ãäžé£ã®ããŒã«ã掻çšããŠãã ããã
- ã¢ããªãã£ã¯ã¹ïŒGoogle Analytics, Adobe Analytics
- ããŒãããããšã»ãã·ã§ã³èšé²ïŒHotjar, Crazy Egg, Mouseflow
- A/Bãã¹ãïŒGoogle OptimizeïŒéããªãçµäºãOptimizely, VWOãªã©ã®ä»£æ¿ãæ€èšïŒãAdobe Target
- ãŠãŒã¶ãŒãã£ãŒãããã¯ïŒSurveyMonkey, Typeform, UserTesting.com
- SEOãšããŒã¯ãŒããªãµãŒãïŒSEMrush, Ahrefs, MozïŒç°ãªãåžå Žã§ã®æ€çŽ¢è¡åãçè§£ããããã«äžå¯æ¬ ïŒ
ããŒã«ãéžæããéã¯ãå°åå¥ã«ããŒã¿ãã»ã°ã¡ã³ãåããè€æ°ã®èšèªããµããŒãããèœåãèæ ®ããŠãã ããã
4. ã°ããŒãã«A/Bãã¹ãã®å®æœ
ãã¹ããè¡ãéã¯ãçµ±èšçã«ææãªçµæãåŸãããã«åã»ã°ã¡ã³ãå ã§ååãªãã©ãã£ãã¯ãããããšã確èªããŠãã ãããããåœã§æ©èœããããšããå¥ã®åœã§æ©èœãããšã¯éããŸãããäŸãã°ïŒ
- äŸïŒåç±³ã§è¯ãçµæãåºãããã¿ã³ã®è²ããæåçãªè²ã®é£æ³ã®ããã«ã¢ãžã¢åžå Žã§ã¯é¿ããªããããããŸãããç°ãªãå°åã§ããªãšãŒã·ã§ã³ããã¹ãããããšãäžå¯æ¬ ã§ãã
5. å埩çãªæ¹åãšã¢ãã¿ãªã³ã°
CROã¯ç¶ç¶çãªæ¹åã®æ ã§ãããã¹ãã«åºã¥ããŠå€æŽã宿œããããããã©ãŒãã³ã¹ãç£èŠãç¶ããæ°ããããŒã¿ãåéãããããªãæé©åã®æ©äŒãç¹å®ããŠãã ãããã°ããŒãã«ãªãã¬ã³ããšé²åãããŠãŒã¶ãŒã®æåŸ ã«ã€ããŠææ°ã®æ å ±ãå ¥æãç¶ããŠãã ããã
ã°ããŒãã«ã§é¿ããã¹ãäžè¬çãªCROã®ééã
CROã远æ±ããäžã§ãäŒæ¥ã¯ãã°ãã°äžè¬çãªèœãšã穎ã«ã¯ãŸããŸãã
- å°åã®ãã¥ã¢ã³ã¹ãç¡èŠããïŒèªåœåžå Žã§æ©èœããããšãä»ã®ã©ãã§ãæ©èœãããšä»®å®ããããšã¯ãé倧ãªèŠèœãšãã§ãã
- éå°ãªæé©åïŒæ ¹æ¬çãªåé¡ã«å¯ŸåŠããããšãç ç²ã«ããŠãäºçްãªèª¿æŽã«éäžããããããšã
- æç¢ºãªç®æšã®æ¬ åŠïŒåãã£ã³ããŒã³ãåžå Žã«ãšã£ãŠãã³ã³ããŒãžã§ã³ããäœãæå³ããããå®çŸ©ããŠããªãããšã
- ãŠãŒã¶ãŒãªãµãŒããçç¥ããïŒãŠãŒã¶ãŒè¡åã®èåŸã«ããããªãããçè§£ããã«ãã¢ããªãã£ã¯ã¹ã ãã«é Œãããšã
- åžå Žéã§äžè²«æ§ã®ãªããã©ã³ãã£ã³ã°ïŒããŒã«ãªãŒãŒã·ã§ã³ã¯éèŠã§ãããäžæ žãšãªããã©ã³ãã¢ã€ãã³ãã£ãã£ã¯ã°ããŒãã«ã«äžè²«ããŠããã¹ãã§ãã
- ååãªãã¹ããè¡ããªãïŒé©åãªA/Bãã¹ããªãã§å€æŽãå ããããšã¯ãæå®³ã§ããå¯èœæ§ããããŸãã
çµè«ïŒCROã«ããã°ããŒãã«ãªæé·ã®æšé²
ç«¶äºã®æ¿ããã°ããŒãã«åžå Žã«ãããŠãã³ã³ããŒãžã§ã³çæé©åã¯åãªãæŠè¡ã§ã¯ãªããæŠç¥çãªå¿ é äºé ã§ããããŒã¿é§ååã§é¡§å®¢äžå¿ã®ã¢ãããŒããæ¡çšããåœéçãªãªãŒãã£ãšã³ã¹ã®ç¬èªã®ããŒãºãšè¡åã«çްå¿ã®æ³šæãæãããšã§ã倧ããªæé·æ©äŒãåãéãããšãã§ããŸãããŠã§ããµã€ããšããŒã±ãã£ã³ã°ã®åãçµã¿ãç¶ç¶çã«ãã¹ããåæãæ¹è¯ããããšã§ãã³ã³ããŒãžã§ã³ã®å¢å ãåçã®åäžããããŠãã匷åã§å埩åã®ããã°ããŒãã«ããžãã¹ã«ã€ãªãããŸãã
æå€§ã®æ©äŒãç¹å®ããå°ããæž¬å®å¯èœãªå€æŽã宿œããç¶ç¶çãªæ¹åã®æåãç¯ãããšããå§ããŠãã ããã广çãªCROã®å ±é ¬ã¯å€§ãããäžçäžã®é¡§å®¢ãšã€ãªãããã³ã³ããŒãžã§ã³ãä¿é²ããããžãã¹ãåé²ãããããšãã§ããŸãã